BIG DECISIONS are almost always painful, costly, difficult or impossible to undo. With a BIG DECISION, you may never know or may not know for a very long time whether or not the right or wrong decision was made.

BIG DECISIONS fall into two categories: Business Decisions and Life Decisions.

Big Business Decisions: Strategy, People, Operations/Technology, Marketing/Sales, Investment/Finance, Product. 

Big Life Decisions: Where to go to College? Where to live? Whom to marry? Rent or buy? Which car? Buy, lease or pay cash?

BIG DECISIONS shape our business, professional and life success (or missteps).

The Bad News: We are flawed decision makers. We make a lot of bad decisions. The news is full of real life bad decisions and academic decision research overwhelmingly shows we are, at best, very imperfect decision makers.

The Good News: There are a number of simple and complex things we can do to improve decision-making and Decision Guru addresses a number of critical decision pitfalls and weaknesses. Decision Guru isn't magic and it doesn't replace human judgment but Decision Guru uniquely improves decision-making in simple and powerful ways.

DECISION GURU FRAMEWORK AND SELECT KEY FEATURES

Decision Guru improves decisions by providing a simple, easy, quick, and powerful structured and analytical decision process.

• Enter your initial decision choices (alternatives) and the initial things you care about (the decision factors). Research shows that the simple activity of "writing out" the decision choices and decision factors increases the likelihood of a better decision.

• Next prioritize what you care about (weighting the factors) and then evaluate (score) each of the decision choices against each of the decision factors. Again, research shows that this simple activity of weighting the decision factors and scoring each alternative against each of the factors strengthens the decision and increases the likelihood of a better decision.

• With the decision choices and weighted factors, Decision Guru automatically analyzes the decision and gives you instant, unbiased feedback on your decision.

Success Probability: Decision Guru automatically gives you the success probability for each decision alternative. Most decision approaches either provide a raw score with little context (a "4" on a 1 to 5 scale) or if a probability estimate is provided, significant input and expertise are required to derive anything useful. Decision Guru requires minimal input and only a basic understanding of probabilties (shown as percentages). Decision Guru does all the analysis for you.

Uncertainty and Risk: Decision Guru automatically incorporates decision uncertainty and decision risk. This helps address a significant decision making weaknesses. We are often overconfident in what are facts, our assumptions and judgment, and we often are over confident and overlook possible decision risks and uncertainty. Decision Guru's unbiased framework gently and directly guides us to think through our decision while incorporating uncertainty and risk.

What If "On the Fly" Analysis: Decision Guru allows you to quickly run and examine different decision inputs and assumptions quickly surfacing key decision inflection points, sensitivities, dependecies, strengths and risks.

(Decision Guru's powerful feature set goes well beyond pen to paper (Ben Franklin), Excel spreadsheet's, or complex financial or operational analysis. Where Excel is a proven tool, Decision Guru is a complimentary and powerful partner.)

At its core, Decision Guru is patented Bayesian statistical framework developed initially for the defense and intelligence communuties to help prevent another 9/11.